A performance nutrition brand by Amray

Built on science.
Proven by performance.

Six products. One system. Grounded in research. Made to work.

Evidence-first formulationsStrict quality manufacturing500+ studies support our stackNo proprietary blends. Full label transparencyFree delivery above ₹999Cash on deliveryEvidence-first formulationsStrict quality manufacturing500+ studies support our stackNo proprietary blends. Full label transparencyFree delivery above ₹999Cash on delivery
Our promise

Nutrition, without the noise.

No hidden blends. No exaggerated claims. Just well-dosed ingredients, tested every batch, and a clear label you can trust.

Every dose declared

See exactly what's inside, in exact milligrams.

Every batch tested

Identity, potency and contaminants, checked before release.

One simple system

Each product has a clear job. Nothing overlaps.

Shop by goal

What would you like
to work on?

Pick a goal and we'll point you to the right product.

The performance system

Six products.
Every variable covered.

Each built for a distinct phase. Better together than alone.

Train→Perform→Hydrate→Recover+ Focus · Daily
New · Just landed

TrueFocus Chews

A pocket-sized focus stack. Chew one before deep work, study or a long drive.

MintCoffeeRed Candy
₹200₹35043% off
Shop TrueFocus →
TrueFocus chews tin
50mgCaffeine
50mgL-Theanine
100mgL-Tyrosine
12Chews per pack
New · Daily essentials

Vitamin D3 + K2 Drops

D3 and K2 (MK-7) in a coconut oil base, in one simple daily dose. Pure, potent, balanced.

Coconut oil base30 mLFor adults
₹999₹2,10052% off
Shop TruePrime →
Truecraft Vitamin D3 + K2 drops bottle and carton
3000 IUVitamin D3
100 mcgVitamin K2 (MK-7)
1 mLPer dose
30 mLPer bottle
Ingredient spotlight

What's inside,
and why.

A closer look at the ingredients doing the work.

6,000mg

L-Citrulline

Supports endurance and reduced time to fatigue in training.

In Apex
3,000mg

Creatine Monohydrate

Built on 30 years of evidence for strength and power. Micronized for full mixing.

In Creatine
2,000mg

Beta-Alanine

A staple of pre-workout formulas, dosed at the level research uses.

In Apex
300mg

Elemental Magnesium

A high-absorption magnesium complex with Vitamin B6, D3 and Zinc for sleep and recovery.

In TrueMag
700mg

Sodium

The main electrolyte lost in sweat, balanced with potassium, calcium and magnesium.

In Hytrix
50mg

L-Theanine

Paired with caffeine and L-Tyrosine for calm, steady focus.

In TrueFocus
Built on science

No marketing. No blends.
Just evidence.

01
Ingredient honesty

Exact doses, always declared. No proprietary blends, no pixie-dusting.

02
Research-grounded dosing

Doses set by the evidence, not by cost.

03
Strict manufacturing

Every batch tested for identity, potency and contaminants.

04
A system, not single products

Energy, strength, hydration, recovery and focus. One system.

500+Peer-reviewed studies behind our formulations
30yrSafety record behind creatine monohydrate
10–20%Strength gain vs placebo in RCTs
300mgElemental magnesium in every TrueMag serving
6/6Products with every dose declared on the label
Your day

One routine. Start to finish.

See where each product fits, from morning focus to post-training recovery.

MorningTrueFocus

Mint, Coffee or Red Candy before deep work.

MorningTruePrime

3000 IU D3 + 100 mcg K2 with a meal.

Before trainingApex

Energy and focus from the first rep.

During trainingHytrix

Electrolytes and minerals.

Every dayCreatine

3,000 mg micronized monohydrate.

After trainingTrueMag

300 mg elemental magnesium.

The Truecraft difference

Why we're not
like the rest.

Most brands optimise for margin. We optimise for what works.

FeatureTruecraftIndustry average
Label transparency✓Every dose declared, no exceptions.✕Blends hide real amounts.
Ingredient dosing✓Clinically effective, evidence-set doses.✕Pixie-dusted, label-only doses.
Batch testing✓Every batch tested.✕Basic compliance only.
Product range design✓One system, zero overlap.✕Overlapping SKUs, not outcomes.
Evidence foundation✓500+ studies back the range.✕Often unsupported claims.
Science dashboard

The numbers behind the system.

Measurable fundamentals, drawn from independent research, not our own claims.

Evidence strength

Research depth by ingredient

Human studies per active compound

Creatine
300+
Citrulline
80+
Beta-Alanine
55+
Magnesium
50+
Electrolytes
30+
Efficacy metrics

Measured performance outcomes

Average improvement across multi-week RCTs

85%
Strength output

1RM gain with creatine, 4–8 weeks

70%
Endurance

Reduced time to fatigue with citrulline malate

60%
Sleep quality

Improved with magnesium supplementation

Science & standards

How a Truecraft
product is made.

01
Literature reviewStart with the evidence

We find compounds with consistent results in human RCTs, then use the dose range those trials actually used.

02
Dose & formulationSet by outcome, not cost

Each ingredient dosed for real results. Nothing added just to look impressive.

03
Manufacturing & testingTest. Verify. Ship.

Every batch tested for identity, potency and contaminants before release.

Quality standardBatch-level testing

Every batch independently tested. Identity and potency confirmed before release.

Purity standardContaminant screening

Every product screened for heavy metals and contaminants.

Transparency standardNo proprietary blends. Ever.

If it can't be fully declared on the label, it doesn't go in the product.

FAQ

Quick answers.

How do I choose a product?+

Start with the phase you need: Apex to train, Creatine to perform, Hytrix to hydrate, TrueMag to recover. Add TrueFocus or TruePrime as you like.

Is delivery free?+

Yes, on orders above ₹999.

How can I pay?+

Cash on delivery is available now. Card and UPI are coming soon.

Are your products tested?+

Every batch is tested for identity, potency and contaminants before release.

Do you use proprietary blends?+

Never. Every dose is declared on the label.

Free deliveryOn orders above ₹999
Cash on deliveryPay when it arrives
Batch testedIdentity, potency and contaminants

Built on science.
Proven by you.