A shared belief in doing things differently.
What began as a shared belief grew into a vision: to build businesses rooted in knowledge, experience, integrity and purpose — not in chasing trends.
The company behind TrueCraft
Built from experience.
Created with purpose.
Amray Ventures was born from years of experience in fitness education, coaching, training, and the practical realities of the industry — and it's the foundation for what we build next.
Four areas. One foundation.
01 — Fitness
Coaching & training
Years of experience across coaching, training, and the practical side of the industry.
02 — Nutrition
TrueCraft
Evidence-first sports nutrition — every dose declared, every batch tested.
03 — Education
Fitness education
Knowledge grounded in real-world coaching experience, not theory alone.
04 — Performance
Training systems
Built around how people actually train, recover and improve.
Brands with a reason to exist.
What started as an idea became a commitment: to build brands rooted in real-world experience rather than simply following trends.
01
Thoughtful
Every brand is considered, from the first idea to the smallest detail.
02
Credible
Built on real knowledge and lived experience, not borrowed authority.
03
Rooted in experience
Shaped by the practical side of fitness, rather than following trends.
Amray
Beyond the businesses, Amray carries something more personal.
Behind its beginning is someone whose presence, belief and influence became part of the reason this journey exists. This venture is, in its own quiet way, a dedication.
Not everything meaningful needs to be explained. Some stories are better carried than told.
So as Amray grows, that meaning remains at its foundation — a quiet reminder of where it began, what inspired it, and why it matters.
Amray is the parent company of TrueCraft.
Seven evidence-first products, every dose declared, every batch tested. It's the first of what's to come.
CreatineMonohydrate
Pure, micronised, unflavoured.
ApexPre-Workout
Clean energy, dialed-in dosing.
HytrixHydration
Electrolytes, taurine, B-vitamins.
TrueMagMagnesium
For recovery and sleep.