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Pre-Order Open — Launching 15th June
High-Performance Pre-Workout

TRUECRAFT
APEX

Energy  ·  Focus  ·  Pumps  ·  Endurance  ·  Performance

Pre-Order Offer
Buy 1 Get 1 Free — Limited to pre-orders only
Launch Date
15th June 2025
Launch MRP
₹2200
Pre-order pricing
Serving Info  30 Servings
30 Servings · One scoop per session · Mix with 300–400 ml cold water
Quantity
Units
Lab Tested
Third-party verified ingredients
No Crash Formula
Sustained energy without the drop
Clinical Doses
Every ingredient at effective dose
Why Apex
Built to Perform.
No crash-driven stimulant stacking. No proprietary blends hiding underdosed ingredients. Apex is engineered around what actually works — at the doses that make it work.
01
Clean, Sustained Energy
Caffeine paired with L-Theanine eliminates jitters and hard crashes. You get the drive without the anxiety — and energy that carries through the full session.
02
Enhanced Focus
Alpha GPC, L-Tyrosine, and Huperzine A work together to heighten cognitive sharpness, mind-muscle connection, and the mental lock-in that separates good sessions from great ones.
03
Extreme Pumps
8g L-Citrulline and Nitrosigine® maximise nitric oxide production, driving blood flow and vascularity that compounds across your session — not just the first set.
04
Delayed Fatigue
Beta-Alanine at clinical dose buffers lactic acid accumulation, extending the point at which muscles fail. More reps, more sets, more stimulus — less premature fatigue.
05
Hydration & Output
Glycerol and an electrolyte matrix maintain intracellular hydration under load. Performance output stays consistent from first set to last — without the hydration cliff.
Full Transparency
The Performance Formula.
Every ingredient. Every dose. No proprietary blends. No hidden additions. This is exactly what goes into each serving of APEX.
Energy & Focus Matrix
Caffeine Anhydrous 200 mg
L-Theanine 150 mg
L-Tyrosine 1500 mg
Alpha GPC (50%) 600 mg
Pump & Blood Flow Matrix
L-Citrulline 8000 mg
Nitrosigine® 1500 mg
Glycerol (65%) 2000 mg
Endurance & Performance Matrix
Beta-Alanine 3200 mg
Taurine 1000 mg
Cognitive & Neural Support
Huperzine A 100 mcg
Rhodiola Rosea Extract 300 mg
Hydration & Electrolytes
Sodium 200 mg
Potassium 150 mg
Absorption Enhancer
AstraGin® 50 mg
* All doses listed per serving (one scoop). Nitrosigine® is a registered trademark of Nutrition 21, LLC. AstraGin® is a registered trademark of NuLiv Science. Individual results may vary. Not intended to diagnose or treat medical conditions.
Session Experience
How It Feels.
No sudden spike. No anxiety. No hard crash. This is what a properly formulated pre-workout feels like from first sip to session end.
0–10 Min
Smooth onset begins. No jolt, no anxiety. A calm alertness builds gradually — caffeine and L-Theanine working in tandem to deliver drive without edge.
15–20 Min
Mental clarity sharpens. Alpha GPC and L-Tyrosine reach active levels. Focus narrows. Distraction drops. The mind-muscle connection is noticeably stronger from the first working set.
20–30 Min
Pumps begin building. L-Citrulline and Nitrosigine® drive nitric oxide production. Blood flow increases to working muscle groups. Vascularity becomes visible mid-session.
30–60 Min
Peak performance window. Energy is sustained, not spiking. Beta-Alanine is buffering lactic acid — you push further than usual before fatigue sets in. Output stays high.
Post Session
Clean comedown. Energy tapers naturally without a sharp crash. Rhodiola Rosea supports stress adaptation. You finish the session without the flat, depleted feeling of crash-formulated pre-workouts.
Usage Protocol
When to Use APEX.
Apex is built around one purpose: maximising training output. Use it when you need to perform — not habitually, not recreationally.
20–30 Min Pre-Workout
Optimal Timing Window
Take APEX 20–30 minutes before your session begins. This allows the full formula to reach active levels before your first working set. Avoid taking it immediately before training.
Strength & Hypertrophy
Heavy Training Days
APEX is designed for sessions where output matters — compound lifts, high volume blocks, heavy training days where mental and physical intensity both need to be high.
High-Intensity Cardio
Conditioning Sessions
The endurance matrix — Beta-Alanine, Taurine, and electrolytes — makes APEX effective for high-intensity conditioning, interval training, and sport-specific performance sessions.
Avoid After 3 PM
Sleep Consideration
APEX contains 200 mg caffeine. Late evening use will impact sleep quality. Train in the morning or early afternoon when possible, or adjust timing relative to your sleep schedule.
Use Case
Who It's For.
APEX is not a beginner stimulant. It is a performance tool designed for people who train with purpose and want a formula that matches that intention.

Serious Lifters

Training 4–6 days a week. Every session matters. APEX ensures your output on session three is as high as session one.

Athletes

Performance-focused individuals who need cognitive and physical output simultaneously — on the field and in the gym.

Strength & Hypertrophy

Heavy compound training demands more than stimulants. APEX's pump and endurance matrix directly supports volume capacity.

High-Intensity Training

For HIIT, conditioning, and sport-specific sessions where endurance and output need to stay high from start to finish.

Focus-Driven Performers

Individuals who train with high intentionality and need the cognitive edge — mind-muscle connection, mental clarity, full presence in session.

From Our Public Testing
What Testers Said.
Feedback from our beta testing cohort. Real users, real training sessions, no paid placements.
The focus is different from other pre-workouts I've used. It doesn't feel like stimulant-induced tunnel vision — it's clean clarity. My mind-muscle connection during back training was genuinely sharper. Hit PRs on two exercises in the same week I started testing it.
Rahul M.
Powerlifter · 4 years training
Pump is no joke. I train chest and arms twice a week and by the second set of my third exercise, my arms looked fuller than they ever have mid-session. Nitrosigine plus 8g citrulline is doing exactly what the label implies. No exaggeration there.
Arjun S.
Bodybuilder · Competitive Amateur
The thing I noticed most was no crash after. I train in the afternoon and every pre-workout I've used before left me flat and unable to focus for the rest of the evening. With APEX, I finished the session, ate, and felt completely normal — just tired in the right way. That's rare.
Priya K.
CrossFit Athlete · 3 years training
I run six to eight kilometres before lifting three times a week. Endurance was always the thing holding my strength back mid-session. Beta-alanine at this dose is visibly making a difference — I'm getting through my full volume without the drop-off in the last third of training.
Deepak R.
Hybrid Athlete · Runner & Lifter
Education
Common Mistakes
to Avoid.
Most people who don't get results from pre-workouts are making one of these four mistakes. Avoid them and APEX delivers as intended.
01
Taking It Too Late
APEX contains 200 mg caffeine. Taking it within 5–6 hours of sleep significantly disrupts sleep quality — which undermines the recovery that makes training productive. Train early, or time it carefully.
02
Half-Scooping
Every ingredient in APEX is dosed at clinical-level quantities. Halving the dose halves the effect — particularly for Citrulline and Beta-Alanine, which require full doses to function as intended.
03
Training Without Hydrating
Glycerol pulls water into muscle cells — but it requires adequate hydration to work. If you are under-hydrated going into training, you will not get the full pump or endurance benefit from the formula.
04
Expecting It to Replace Training
APEX maximises output when you train. It does not generate results in the absence of progressive overload and consistent volume. The formula enhances real effort — it cannot substitute for it.
Protocol
How to Use.
Simple preparation. Take it consistently. Let the formula do the work.
01

One Scoop

Measure one full scoop of APEX per session. Do not half-dose — clinical doses are required for each ingredient to function at its intended level.

02

Mix with Water

Add one scoop to 300–400 ml of cold water. Stir or shake well until fully dissolved. Consume the full serving — do not discard partial amounts.

03

20–30 Min Before Training

Consume APEX 20–30 minutes before your first working set. This gives the full formula time to reach active blood levels before the session begins.

Hydration Note:
Drink an additional 500 ml of water during your training session. The Glycerol matrix in APEX draws water into muscle cells for enhanced pump and performance — it requires adequate hydration to work at full capacity.
Our Vision
Performance Over
Marketing.
The pre-workout market is dominated by underdosed formulas hiding behind proprietary blends and aggressive marketing. High stimulant loads create short-term intensity — and long-term dependency on crashes.

APEX is the alternative. Built from clinical research, dosed honestly, and formulated to deliver sustained performance — not a 20-minute spike followed by a hard drop. Every ingredient is disclosed. Every dose is justified.
No Underdosed Formulas

Every ingredient is at or above the clinically studied dose. There are no filler inclusions to pad the label.

Full Transparency

No proprietary blends. Every ingredient and its exact dose is listed. You know what you're putting in your body.

Performance First

Every formulation decision is justified by evidence. If it doesn't measurably improve performance, it's not in APEX.

Built for Serious Athletes

Designed for people who train consistently, read labels, and hold their supplements to the same standard as their training.

Launching 15th June
Train at Full Capacity.
Pre-Order Now.
Secure your pre-order before launch. The Buy 1 Get 1 Free offer is exclusive to pre-orders and will not be available after launch day.
No spam. One email with your pre-order confirmation.
FAQ
Common
Questions.
Everything you need to know about TRUECRAFT APEX before launch.
Does APEX contain caffeine?
Yes. APEX contains 200 mg of Caffeine Anhydrous per serving. This is paired with 150 mg L-Theanine, which smooths the caffeine response — eliminating jitters and the hard crash associated with caffeine alone. If you are sensitive to caffeine, start by assessing your tolerance carefully.
Will it cause jitters or anxiety?
For most users, no. The 1:1.33 ratio of Caffeine to L-Theanine is specifically designed to mitigate the jittery, anxious side effects that high caffeine pre-workouts produce. L-Theanine promotes alpha brainwave activity — a calm, focused alertness without the edge. Caffeine-sensitive individuals may still experience mild stimulant effects.
Can beginners use it?
APEX is formulated for serious, consistent trainees. If you are new to pre-workout supplementation or caffeine-sensitive, we recommend assessing your caffeine tolerance before using APEX at a full serving. Those with limited training experience will see the greatest benefit once they have a structured routine in place — the formula enhances real training effort, not untrained effort.
Can I stack APEX with creatine?
Yes — creatine and APEX stack effectively and without conflict. Creatine works through a separate mechanism (ATP resynthesis and cell volumisation) and complements APEX's performance matrix. Many users take creatine post-workout or at a consistent daily time, regardless of training. TRUECRAFT Creatine is available if you want a stackable option from the same brand.
When should I take it?
Take APEX 20–30 minutes before your training session. Avoid use within 5–6 hours of your intended sleep time to protect sleep quality. Morning and early afternoon sessions are optimal. The formula's effect window is approximately 2–3 hours, which aligns with the duration of most strength training sessions.